If you have an online business, you most likely have experience using social media platforms. If not, then don't worry.
In case you have used many different social media platforms, you might have realized that they all promote the same idea, just in their own way.
Today, I want to show you which social media platforms are best for your business, and what they are great at promoting.
With over 1 billion users, Instagram is a favorite for many online business stores. It is one of the best social media platforms for B2C communication. Because of its low entry to barrier, all you need is some traffic, and your business will be skyrocketing sales with only a few hundred to a few thousand followers.
Instagram's methods of promoting your product or service are very customizable. You can do vlogging, create stories, and even highlight your favorite stories. Highlighted stories won't ever go away, they will always be visible on your profile.
If you post consistently, your SEO ranking will increase, and eventually go on Instagram's search page if your content gets enough likes and shares. Once you are on Instagram's search page, your overall reach and engagement rate will increase.
You can also use hashtags to get a bigger reach with a small number of followers. That is wonderful, isn't it?
If you have your own website, you can just add the link to your website in the bio of your profile; It is a great way to gain the attention of your customers when they visit your profile. Even if you are struggling to grow, you can always invest in your paid promotions. It is fairly easy to set up, where you also have the option to target any country in the world.
Facebook is one of the oldest and easily, largest networking Social media platforms in the world. They own both Instagram and WhatsApp.
Doing business on Facebook is relatively similar to Instagram, but better when it comes to driving website traffic.
If you are looking for more website traffic, and B2C communication, then Facebook is a great platform for doing so.
Facebook ads are also linked to Instagram, by using both of them, you can effectively promote your business online, linking accounts to both platforms. You can also choose to post on both platforms at the same time.
Unlike Instagram, Facebook allows you to post your website link in the description. You can set up a Facebook ad to increase your content's awareness, which can also lead to more website visitors
Another great feature of Facebook is messenger. It allows you to connect with your customers directly. Messenger is a much faster way to communicate with your customers than by email. No social media platform will give you B2C communication like Facebook.
If you want to do b2b (business to business) negotiations, then LinkedIn is definitely the choice.
LinkedIn is a platform fully dedicated to the business world. It is very easy to use, and a great way to communicate with other business people.
Unlike Facebook and Instagram, LinkedIn is one of the few platforms that still promotes organic reach. Post consistently, and with only a few connections, you will see your profile grow very quickly without a penny spent.
If you are a business that is related to making videos and doing marketing through video ads, YouTube is a great platform for you.
Growth at the beginning on Youtube can be difficult, but with consistency throughout a whole year or two, you can have great traffic heading your way.
You can also use Google Ads to help you grow your Youtube channel. With only a small investment of $10, your channel can reach thousands of users across the globe.
A new platform that looks like Instagram, except only allows you to post videos. TikTok is a platform that looks like Instagram and YouTube combined.
TikTok, along with LinkedIn are the best social media platforms that allow you to grow organically.
It really isn't effective in communication, but great when it comes to increasing your brand awareness. This usually applies to businesses that love to do video ads.
A lot of youngsters are on TikTok, so whatever you are trying to promote, it will definitely get promoted quickly!
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